KOHA produces B Corp Impact Report for Amamus Coffee
- Amelia
- Nov 19, 2025
- 3 min read
Challenging UK workplaces with coffee for companies that care
Amamus Coffee provides coffee, supplies and machinery to workplaces across the UK. Its mission: To create more impact from crop to cup. From sourcing beans via responsible farms, improving social conditions within its producer community, reducing company emissions, improving traceability and reducing inequality, to creating impactful coffee experiences across progressive UK workspaces.
KOHA worked alongside Tim, founder of Amamus Coffee, to produce impactful copy for its 2023/24 B Corp Impact Report.
Together, we produced a report that challenged the UK workplace on their coffee purchasing decisions while also educating and encouraging workplaces to reduce their impact.
In turn, we created engaging impact content that showcased Amamus’ USP and why companies should select them over competitors.
Who is Amamus?
Founded by Tim and Binny Wookey from their headquarters in Hampshire, Amamus’ mission is to increase transparency to the coffee supply chain, improve prosperity in coffee producing communities, while delivering exceptional coffee to UK workplaces.
Amamus is B Corp Accredited, meaning its impact is formally recognised as meeting high standards of social and environmental performance, transparency and accountability. Each year, a B Corp is required to document its impact through an Impact Report.
B Corp Impact Report brief
When Amamus approached Koha, the team had no in-house marketing and limited resources, but an incredible vision packed with positive impact.
While a B Corp Impact Report is required annually of B Corps, it is no tick-box exercise.
Amamus sought a document that would educate, inspire and challenge UK workplaces and business owners to take accountability of where they source their coffee and the direct impact they have on the supply chain.
The Report needed to reflect Amamus’ journey, the journey of coffee, and the progress they had made that year in achieving their goals.
We also sought to create a report that could be reused and repurposed to maximise its impact.
Content strategy
Koha worked closely with Tim and the company’s sustainability lead Nancy Hyne, to grasp a true understanding of the business and how it challenges the coffee industry.
The following objectives were established to ensure direction, accountability and consistency throughout communications:
Educate readers on core areas:
Challenges and values of the coffee community:
Coffee producers
Import and export partnerships
UK suppliers
Client values
Why Specialty Grade Coffee matters
How Impact aligns with the UN Sustainability Development Goals
Evidence the impact at every stage:
Producing coffee
Supplying coffee
Consuming coffee
Distributing coffee
Encourage engagement through simplicity by:
Providing clarity with clear and concise content
Creating accessible content aligned with the target audience
Developing adaptable content that could be reused and repurposed
The Crop to Cup initiative
One of the challenges of making a Report accessible to its target audience is relatability.The Crop to Cup initiative was established to encourage readers to consider their impact by answering a simple question: ‘What’s your coffee conscience?’
The initiative takes readers on a a journey where impact was evidenced at each stage of the coffee process. The journey begins with coffee crop growing communities, before percolating supply chains and then culminating with a cup of coffee consumed by the reader at their workplace in the UK.
While the Report is produced by Amamus, it was intended to be a document that recognises the positive effect community collaboration can have.
The Report demonstrates Amamus’ ability to connect a community, displays their collective impact, and encourages more conscious coffee drinkers.
The result
Amamus’ B Corp Impact Report goes beyond just a Report. Created to educate and raise awareness, the Report is shared to Amamus prospects, clients and their wider community.
It is a fundamental tool used to inspire and communicate Amamus’ mission of coffee with impact. The company continues to grow exponentially with more demand from businesses who care about their impact in the coffee industry.
Nancy Hyne, Amamus’ sustainability consultant said: “I have worked alongside Amelia on a number of sustainability projects. She has been an integral part of delivering communications that are transparent, authentic and aligned with an organisation's mission and values. Her passion for capturing a company's social and environmental impact is evident in all she does.”
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No AI was used to write this post or the client's Impact Report.
